ISISHWANKATHELO sebhunga:
Ishishini lekhabhinethi yokuhlambela kuMbindi Mpuma, ngokukodwa ngaphakathi eDubai naseSaudi Arabia, liye lenza utshintsho olubalulekileyo kwiminyaka yakutshanje.Le ngxelo iphonononga iintsingiselo zemarike yangoku, izinto ezikhethwa ngabathengi, kunye namathuba anokubakho okwandisa phakathi kwale mimandla.Ngohlalutyo lwedatha esemgangathweni kunye nobungakanani, ingxelo igxininisa imimandla yokukhula, imingeni yemarike, kunye noqikelelo lwekamva lemakethi yekhabhinethi yamagumbi okuhlambela kolu qoqosho luphumelelayo.
Intshayelelo:
Umbindi Mpuma kudala uyindawo yobunewunewu kunye noyilo lwekhaya, iDubai neSaudi Arabia ziphambili kulwandiso loqoqosho lwale ngingqi.Ngecandelo elikhulayo le-real estate kunye nomdla okhulayo wokuhombisa kwangaphakathi, imarike yekhabhinethi yokuhlambela ngaphakathi kwezi ndawo ibone ukunyuka kwemfuno.Le ngxelo ijolise ekwahluleni iinguqu kwiimarike, inika ingqiqo kwabachaphazelekayo abanomdla ekusebenzisaneni okunokwenzeka kwezi marike.
Isishwankathelo seMarike:
IDubai kunye neSaudi Arabia ziphawulwa ngabantu abazizityebi kunye nokuthanda iindawo zokuhlala ezitofotofo.Ngokubhekiselele kwiikhabhinethi zokuhlambela, abathengi babonise ukhetho oluqinileyo lwezoyilo eziqhelekileyo ezibandakanya izinto eziphezulu kunye nobuchwepheshe obuhlakaniphile.Imakethi ihlukaniswe ngamacandelo okuhlala kunye nezorhwebo, kunye necandelo lokuhlala elikhokelayo ngenxa yeeprojekthi zophuhliso lwezindlu ezikhawulezayo.
Consumer Insights:
Abathengi eDubai naseSaudi Arabia babeka phambili ukuqina, isitayile, kunye nokuqamba izinto ezintsha.Kukho umkhwa obalulekileyo obhekiselele kwiikhabhathi zokuhlambela ezibonisa iisinki ezidityanisiweyo, izibuko ze-LED, kunye nezixhobo eco-friendly.Impembelelo yemithombo yeendaba zentlalo kunye neendlela zoyilo lwasekhaya lwamazwe ngamazwe lukwachaphazele ukhetho lwabathengi, ngokutyekela kubuncinci kunye nobuhle bexesha langoku.
IMeko yoKhuphiswano:
Imarike ikhuphisana kakhulu nobukho babavelisi basekhaya nabamazwe ngamazwe.Abadlali abaphambili baseke uthungelwano oluluqilima lokusasaza kwaye batyale imali kumaqonga e-intanethi ukunyusa ukufikelela kubathengi.Iibrendi ezinikezela ngezisombululo zesiqhelo ezigxile kuzinzo zikholisa ukwenza ngcono ngokwezabelo zentengiso.
Imingeni kunye nezithintelo:
Ukungena kwimarike kulucelomngeni ngenxa yokhuphiswano oluphezulu kunye nokukhethwa kweebrendi ezisekiweyo.Imigangatho yolawulo eDubai naseSaudi Arabia nayo ingqongqo, ifuna ukuthotyelwa kumgangatho kunye nokhuseleko.Ukongeza, ukuguquguquka kwamaxabiso ezinto ezikrwada kubangela umngeni wemali kubavelisi.
Amathuba okuKhula:
Ukudibanisa iteknoloji ehlakaniphile kwiikhabhinethi zokuhlambela kunika ithuba elibalulekileyo lokukhula.Kukwakho amathuba okwandisa ukuya kwicandelo lentengiso ephakathi ngokunikezela ngeendlela ezifikelelekayo kodwa ezisemgangathweni kwiimveliso zodidi oluphezulu.Ukongeza, intsebenziswano kunye nabaphuhlisi bezindlu nomhlaba kungaququzelela ukungena kwicandelo lezorhwebo.
Iindlela zeMarike:
Iindlela zamva nje zibonisa ukunyuka kokusetyenziswa kwezinto ezingezizo eziqhelekileyo ezifana neglasi ehlaziyiweyo kunye neenkuni ezibuyiselweyo.Kwakhona kukho imfuno ekhulayo yeekhabhinethi ekulula ukuzicoca nokuzigcina, ekuphenduleni ulwazi oluphakamileyo lwezempilo kunye nococeko.Ngaphezu koko, ukwamkelwa kwe-e-commerce kwicandelo lekhabhinethi yamagumbi okuhlambela kuye kwakhawuleza, umkhwa okulindeleke ukuba uqhubeke.
Imekobume elawulayo:
Zombini iDubai kunye neSaudi Arabia zinemigaqo yokuqinisekisa umgangatho wemveliso, ukhuseleko lwabathengi, kunye nolondolozo lwendalo esingqongileyo.Ukuthobela le migaqo kubalulekile ekungeneni kwimarike kunye nokutya, ngakumbi xa kuqwalaselwa imigangatho ephezulu elindelwe ngabathengi kwezi marike.
Iingcebiso zoBuchule:
Abavelisi kufuneka bagxininise kwizinto ezintsha kunye nezenzo ezizinzileyo zokwahlula iimveliso zabo.
Utyalo-mali kwiintengiso ze-intanethi kunye namaqonga okuthengisa kubalulekile ukufikelela kubathengi be-tech-savvy.
Ukusebenzisana nabaphembeleli basekhaya kunye nabayili bangaphakathi kunokonyusa ukubonakala kophawu kunye nokuthembeka.
Ukungena kwintsebenziswano nabaphuhlisi bezindlu nezindlu kunokukhokelela kwizivumelwano ezinengeniso yee-odolo ezininzi.
Uhlalutyo lwemarike rhoqo lubalulekile ukuqonda ukutshintsha kwezinto ezikhethwa ngabathengi kunye nokulungelelanisa izicwangciso ngokufanelekileyo.
Isiphelo:
Imakethi yekhabhathi yegumbi lokuhlambela eDubai naseSaudi Arabia ibonelela ngamathuba awoneleyo kubavelisi abazimiseleyo ukuziqhelanisa nezinto ezithandwayo zalapha ekhaya kwaye baxhathise uphuculo lwamva nje lwetekhnoloji.Ngaphandle kokhuphiswano lomhlaba kunye nemiqobo yokungena kwimarike, iinkampani ezinokubonelela ngekhwalithi ephezulu, izinto ezintsha, kunye neemveliso ezizinzileyo zinokufumana impumelelo.Ngokucwangciswa kobuchule kunye nokuqondwa kwee-nuances zemarike zengingqi, amashishini anokuthi angene kwisakhono esikhulayo soshishino lwekhabhinethi yokuhlambela kolu qoqosho ludlamkileyo.
IiReferensi:
Isishwankathelo seMarike yeNdawo yaseDubai, iSebe loMhlaba laseDubai
Ingxelo yeMarike yeZindlu yaseSaudi Arabia, uMphathiswa wezeZindlu
Middle East Consumer Trends 2023, ME Consumer Group Analysis
Ixesha lokuposa: Dec-11-2023
