Kule minyaka ingamashumi amane anesihlanu idlulileyo ukususela ekuhlaziyweni nasekuvuleni, ishishini laseTshayina lezococeko liye ladlula kwimijikelo emininzi yesikali, isiphelo esiphezulu, samaza akrelekrele otshintsho.Njengobomi beshishini lococeko lwaseTshayina, umgqugquzeli, umqalisi, obonelela ngempahla yesizwe entsha ekhokelayo i-brand Shouya ibisoloko inyathela kwisibetho esiphambili sophuhliso lwentengiso yococeko, izibophelele ekukhokeleni icandelo lezococeko ukuya kwicala lophuhliso oluzinzileyo olukumgangatho ophezulu. ukukhawulezisa inkqubela phambili.Kutshanje, isibhengezo sokuqala esisemthethweni sophuculo lohlobo olutsha, isindululo sohlobo olutsha, ukuma kwebhrendi entsha, kunye nomfanekiso omtsha.Ukuma kwindawo entsha yexesha lobhubhani ngo-2023, inyathelo likaShouya lokuphucula ibhrendi likwaphawula ukuguquguquka kophawu lwayo kunye namandla kwakhona.
Ngo-Matshi ka-2023, isimemo sokugxila okufanayo, isimo sengqondo esitsha, imfuno ephezulu yomsebenzi wabo, igama elithi "umgangatho" lineembono zalo ezikhethekileyo zesithethi, ezivunyiweyo kakhulu ngaphakathi nangaphandle kwesangqa, ekwangqamana nengcamango engundoqo. yophuculo lwe-brand ye-Shouya - "umgangatho wobomi" njengemfuno engundoqo, ngokusebenzisa isiphakamiso esitsha se-brand kunye nonxibelelwano lwe-brand, ukuphinda uchaze uphawu.Oku kukwangqamana nengqikelelo engundoqo yophuculo lophawu - "umgangatho wobomi" njengemfuno engundoqo, ngesiphakamiso sophawu olutsha kunye nonxibelelwano lwebrendi, ukucacisa ngokutsha ukuqonda "komgangatho".
Isiphakamiso sophawu "Ukukhetha umgangatho kukhetha ubomi" kwakhona utshintsho olwenziwe nguShouya ukuba amkele ngenkuthalo isizukulwana esitsha sabathengi.Kunye nokuphindaphindwa kweqela elitsha labathengi elimelwe yiGeneration Z, ifilosofi yobomi babo, isimo sengqondo sokusebenzisa, kunye nokusukela umgangatho kuyenzeka utshintsho olukhulu.Ukuphendula kubuntu obutsha kunye neemfuno zokusetyenziswa kwentlalo yoluntu kwisizukulwana esitsha, u-Shouya uye waphucula ngokusemthethweni kwisiphakamiso se-1.0 "sokuchaza umgangatho we-Shouya ukusuka kwi-corporate dimension" ukuya kwi-2.0 isiphakamiso "sokuchaza umgangatho we-Shouya kwimbono yomthengi", kwaye iguqule iimveliso kunye neenkonzo zayo zibe yimbonakaliso eyahlukileyo yesimo sayo sengqondo kubomi obusemgangathweni.Kwangaxeshanye, ngokusekwe kwiimveliso ezisemgangathweni kunye neenkonzo, uShouya uya kuphinda alungise ulindelo lwabathengi “lomgangatho”, athethe ngezimo zengqondo kunye nemilinganiselo yobomi, kwaye akhokele abathengi kukhetho olutsha lwendlela yokuphila esemgangathweni.
Kwiminyaka yakutshanje, kunye nokutshintshwa kwezizukulwana kunye nokuphuculwa okuqhubekayo komgangatho wokusetyenziswa, i-high-end, front, isethi iye yavela ngokuthe ngcembe ibe yindlela ebalulekileyo kwimarike yabathengi yezixhobo zasekhaya.Kumzi-mveliso waseTshayina wezinto zococeko, ishumi leminyaka elidlulileyo i-R & D kunye ne-firepower entsha igxile kakhulu kwimveliso yendlu yangasese ehlakaniphile, kwaye iziphumo zigqwesile.Kule mihla, iibrendi zemveliso yaseTshayina ngemveliso yenkwenkwezi enye ukudala ixesha lokuphumelela okuqhushumbayo ngokuthe ngcembe likude kwaye likude.Kunokuqikelelwa ukuba kuyo yonke indlu phantsi kokunyuka kweenkonzo ezilungelelanisiweyo, ukubonelela abathengi ngezisombululo zokumisa enye kwigumbi lokuhlambela, okanye iya kuba ngamandla aqhelekileyo kwiminyaka elishumi ezayo yolwalathiso lwemveliso yococeko lwaseTshayina, kodwa kwakhona ibe ngamandla aqhelekileyo kwiminyaka elishumi ezayo. isitshixo sokuba ngaba amashishini anokufikelela "kwigophe lesibini lokukhula".
Ngokuphuculwa kwe-brand njengethuba, u-Shouya uya kuzibophelela ekuziseni abathengi "izisombululo zeendawo zokuhlambela ezigcweleyo", kunye nomgangatho ophezulu wokukhuthaza ubomi ukuze kuphuculwe ngokufanelekileyo ubomi be-sanitary ware yeentsapho zaseTshayina.Namhlanje, u-Shouya uye wagqiba kwikhabhathi yokuhlambela kudidi olulodwa, ukubonelela abathengi "izisombululo zeendawo zokuhlambela ezigcweleyo" umtsi obalulekileyo.Ngolu phuculo lophawu, izisombululo zokuhlangabezana neemeko ezahlukeneyo ziye zatyhilwa enye emva kwenye.
Ukongeza kokuzisa iimveliso ezisemgangathweni kubathengi, inkonzo esemgangathweni yokuhlalisa esebenzayo nayo iyinkxaso ebalulekileyo ku-Shouya ukuba aqonde ukuqhubela phambili ukusuka kwinqanaba elilodwa ukuya kwizisombululo zendawo yokuhlambela epheleleyo.Kubomi besixeko obuxakekileyo obukhoyo ngoku, “ikhaya elonqena” liya lithandwa ngakumbi lulutsha lwanamhlanje.U-Shouya uyazi kakuhle le mpawu "yobuvila" yendlela yabathengi, ngenxa yomgangatho wenkonzo ukunika umoya wobuntu.
Ukuhlaziywa kwe-brand ye-Shouya kusekelwe kwiimveliso ezisemgangathweni kunye neenkonzo, kwaye kwakhona iphucula ngokubanzi umfanekiso weevenkile ze-3.0, ukudala uphawu oluhle kakhulu lwe-H, kunye nokuqala nge-brand enamandla ngakumbi kunye nolutsha olubonakalayo olubonakalayo.Umfanekiso omtsha we-Shouya 3.0 wevenkile ugxininisa amava anamhlanje kunye nobuntu, ancediswa ngumqondiso omkhulu we-H, othetha ukuba i-high-tech, i-high-quality kunye namava okugqibela, okwenza uphawu lube lulutsha kwaye lube nefashoni kwaye longeze kwi-atmosphere yamaxesha.
Olu phuculo lomfanekiso we-brand luphononongo olujikelezayo lweenzame zikaShouya zokuvula amasimi amatsha onxibelelwano kunye nokusebenzisana nabathengi abancinci.Ngokwakha indawo enomtsalane ngakumbi kwaye ithandeka ngakumbi kumaqela amatsha kunye nokuthatha inyathelo lokuqala lokunxibelelana ngeendlela ezimbini kunye nabo, umfanekiso weevenkile zeShouya 3.0 unika ingqwalasela ebonakalayo kwiimfuno zokwenyani kunye nokulindelwe ngamaqela amatsha abathengi abaqhelekileyo, kunye neenjongo. ukufikelela kuqhagamshelo kunye nokuvakala kwabathengi abancinci ngakumbi kumava akhuthazayo wendawo ukwanelisa iminqweno yabo entle yomgangatho wobomi kunye nomgangatho wendawo ukusuka kwinqanaba lokomoya, kwaye kwangaxeshanye iqaqambise ukutsibela kwebhrendi phambili kwinqanaba lexabiso lokomoya.Kwangaxeshanye, ikwaqaqambisa ukutsiba kwixabiso lokomoya lophawu.
Ukusuka "kwingcali ehlakaniphile yococeko" ukuya "kumboneleli wesisombululo sendawo yokuhlambela epheleleyo", u-Shouya uya kuphinda ajike kwakhona kwi-2023 emva kophuculo olubanzi lwe-brand kwi-2017, ukuqhubela phambili i-brand proposition, ukuhlaziya indawo ye-brand kunye nokuhlaziya umfanekiso we-brand.Eli linyathelo elibalulekileyo likaShouya lokuphucula umgangatho wamava obomi bamagumbi okuhlambela abantu baseTshayina, kunye nendawo entsha yokuqalisa ukulima kukaShouya ngokuqhubekayo kunye nophuhliso oluphindaphindayo.Njengommeli wempahla entsha yelizwe, uShouya uya kuhlala eqala kwiimfuno zabathengi.
Ixesha lokuposa: Dec-22-2023
