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Imarike yegumbi lokuhlambela "isixhobo sokutshintsha"

“Ishishini langoku lezococeko 'likwimeko ebalulekileyo yezixhobo', ngenxa yeemeko zangaphandle ezingaqinisekanga, ukusebenza kwamashishini ococeko kwixesha elifutshane kuseza kuba phantsi koxinzelelo.Kodwa kwixesha eliphakathi kunye nexesha elide, kuxhomekeke kubungakanani bemarike enkulu kunye nomthamo wezoqoqosho, kunye nokuzinziswa kwemfuno yentengiso yezindlu nezindlu, ukusebenza kwezoqoqosho kokulungileyo, i-ceramic kunye nemveliso yococeko ifunyenwe ngokuthe ngcembe, indawo yokukhula kweshishini isathembisa. .”Kwi-summit ye-2023 yaseChina yomakhi wohlobo lwasekhaya ebanjwe ngoFebruwari 22, inethiwekhi yefu ye-Aowei kunye neendaba zokuhlambela ngokudibeneyo zikhuphe "umgca ukuya kumahlwempu amanzi, hlala kwaye ubukele amafu enyuka - indawo entsha yohlalutyo lwemarike yangasese".U-Li Ying, usekela-mongameli we-Aowei Cloud Network, wenze uphononongo lwentengiso yegumbi lokuhlambela ngo-2022 kwaye wenza uqikelelo kunye nembonakalo yentengiso iyonke ngo-2023. U-Li Ying uthe, i-China iye yaba yeyona ndawo inkulu yemveliso yococeko emhlabeni, kumazwe angaphandle kunye nalawo asebenzisayo. .Ngo-2021, imarike yaseTshayina yococeko yafikelela kwi-204.6 yeebhiliyoni zeeyuan, ukwanda kwe-7.12%.Ngokubanzi, ubungakanani bentengiso ye-ceramic ware sanitary kukunyuka okuhambelanayo, indawo yophuhliso lweshishini kunye nomthamo wentengiso kwixesha elide likhulu ngokwaneleyo.Imfuno yokuhlaziywa kwempahla yococeko kwiidolophu ezahlukeneyo ibonisa umahluko phakathi kweempawu zezixeko ezikumgangatho wokuqala, umlinganiselo wokulungiswa kwegumbi elidala lokuhlambela uphezulu kakhulu, ukulungiswa kwegumbi lokuhlambela lesixeko ezintathu okanye ezine kwizindlu ezintsha.Izixeko ezikumgangatho wokuqala kunezinye izixeko zinabathengi abaninzi abakhetha ukulungiswa kwegumbi elidala, i-26% yabathengi kwilizwe lonke ukulungiswa kwegumbi elidala, izixeko ezikumgangatho wokuqala zine-35% yabathengi bokulungiswa kwamagumbi amadala.

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Okwangoku, izinto ezikrelekrele zococeko zikwixesha lesabelo soshishino, isantya soqwalaselo ukuze kugcinwe imeko eqhubekayo yokuya phezulu, isantya soqwalaselo lwendlu yangasese ekrelekrele ephantse ibe ngama-30%, ikamva liya kuzisa ukukhula okuphezulu.Ukusuka kumbono we-brand, iimpawu zelizwe ezimelwe nguJiumu, uHengjie kunye noWrigley zinyuke kakhulu ngo-2022 kuluhlu lwecandelo ngalinye, ukwenzela ukuba umlinganiselo weemveliso zelizwe unyuke kakhulu.Ukusuka kwimbono yokuthengisa imarike yokuhlambela, i-intanethi ibe yinto eyimpumelelo.Ukusukela oko kwaqhambuka, imikhwa yokuthenga kwi-intanethi yabathengi iphuhliswe ngokupheleleyo, kwaye ukusetyenziswa kwabo kwimpahla yococeko kukwabonise umkhwa ocacileyo wokunyuka.Nangona umzi-mveliso wezococeko ngenxa yobume bawo okhethekileyo, imakethi ephambili yangoku isalawulwa yi-offline, isabelo setshaneli ye-intanethi sisezantsi, kodwa ijelo le-intanethi kwiminyaka yamva nje indlela yokunyuka, intloko yeshishini ukuya kwii-mu ezilithoba, uWrigley. , Hengjie, umzekelo, kwi-intanethi ye-intanethi ye-brand brand promotion and layout, ishaneli ye-intanethi kwixesha elizayo loshishino lococeko lukhula ngokuthe ngcembe kwisimo kunye nengqalelo.Iitshaneli ezininzi zesizwe ze-intanethi ngokusebenzisa imeko yemveliso enye ngokukhawuleza kumdlalo.Iikhabhathi zegumbi lokuhlambela, izindlu zangasese ezikrelekrele, ishawari njengabameli bamacandelo amathathu ka-2022 kwi-intanethi eyongeziweyo ngokucacileyo.Ukusuka kwinethiwekhi yelifu ye-Aowei ye-Jingdong yedatha yokubeka iliso kwi-intanethi, kwikhabhathi yokuhlambela, ishawa, indlu yangasese ekrelekrele kudidi lwesithathu olukhawulezayo olukwi-intanethi, iibrendi zasekhaya zikwisikhundla esiphezulu.U-Li Ying ukholelwa ukuba indlela entsha yokuthengisa yokuqhawula isangqa ukuze impumelelo yemveliso ye-brand ibe nonyawo oluthile, ukuze izindlu zangasese, iishawari, iikhabhathi zokuhlambela zihlale kwingca yokuhlambela "C isikhundla".Amashishini kufuneka atyale amandla amaninzi kwixesha elizayo ukuze asebenzise amajelo asakhulayo ukuze akhuthaze.


Ixesha lokuposa: Mar-03-2023